Rally

Rally is a Solana token launch built around one character: a shaggy green monster with heavy eyelids and no mouth. He carries the whole brand, from the plush wordmark he shoves into place to the site illustrations, the X profile, and a launch film told as an evidence board.

Year
2026
Scope
Identity, mascot, site illustrations, X kit, launch film
Made with
Kling, AI image generation
Watch the film 0:53
Launch teaser, 0:53

Identity

A plush wordmark, and the monster who pushes it into place.

Close portrait of the Rally monster on forest green
Character sheet showing the monster from five angles

Interactive

On the site he watches your cursor and blinks. Click him and he answers back.

Move your cursor. Click him. He looks around on his own. Tap him.

Site illustrations

One scene per idea, so every page of the site has its own picture.

The monster tossing a coin onto a campfire
The monster looking through a magnifying glass
The monster shrugging with both arms out
The monster handing a coin back to a puppy
The monster lost, reading a paper map

Social

The X profile, article covers, and the two pictures that explain the launch.

X banner with the wordmark and monster
Article cover: the monster holding back a whale
A whale hugging a tall stack of coins
A typical launch
The monster guarding coins shared among small animals
A Rally launch
Next project HODL